Maximizing Black Friday: How Service Providers Can Capitalize on the Biggest Shopping Day of the Year
Are you a home service provider wondering how to make the most of the biggest shopping day of the year? Look no further. Black Friday, typically a day when consumers flock to stores in search of great deals, can also be a golden opportunity for home service providers.
Think about it, no one wants to host a holiday party and have their heat go out or toilet back up! By offering discounts to attract customers, you can ensure that your services are in high demand during the holiday season. The key to success lies in using what you already have in your toolkit for value creation
The key to success lies in using what you already have in your toolkit for value creation.
The Potential Offer for Home Service Providers on Black Friday
Yes, home service providers can indeed capitalize on the Black Friday shopping frenzy. The key is to approach it strategically. When creating an offer that doesn’t overexert your resources, consider the following strategies:
Adding Value with Existing Services
One effective tactic is to offer a “buy one get one” deal. For example, “buy routine maintenance and get a system audit free.” This ensures that your client will use your services more, thereby fostering loyalty and repeat business.
Utilizing the “Bundle” Offer
Another strategy is to bundle your services together. If you provide multiple services, like HVAC maintenance and plumbing, offer a discount when both are purchased at the same time.
Traditional Discounts for Physical Products
If you sell physical products (e.g., drain cleaning, pest control traps) alongside your services, consider offering discounts on these items to increase consumer spending this holiday season.
Tips for Success
To maximize your Black Friday promotion, consider using Boost, a product that helps you encourage your team to stay on task by celebrating technicians as they perform behaviors you want (like selling a Black Friday promotion), and rewarding them when they’ve reached their goals.
Black Friday is not just for retail stores – and doesn’t end the evening of November 24, 2023. Make the most of the holiday season, and make it a Black Friday to remember for your service business.