Case Study Download: Upskilled, New Hires Generate Revenue in Under 90 Days

The Challenge

In 2020 a large, national HVAC company received a major investment from new and existing partners. The focus of the investment would focus on building the HVAC company’s momentum via organic growth and M&A. To drive growth in Texas, the HVAC company decided to invest in marketing home service plans– plans that would require technicians to deliver routine service. However, getting – and keeping – technicians was a major problem.

“It had gotten harder and harder. We put a lot of effort out there through traditional channels, recruiters, some advertising and it was a lot of hours, a lot of money, but it was like a revolving door.”

Countless hours had been put into hiring, but those efforts failed time and time again. Candidates would fail to show for interviews; a recent hire didn’t show up for day one; new technicians would be gone after just a few months. It took the HVAC company five months to hire just five technicians in Dallas: this rate of hiring couldn’t support the new marketing promotion of…